Microsoft Monetize - Seller Monitoring Workflow (SMW) grid for Advertisers

An advertiser is a company, agency, or other grouping that displays media creatives on publisher web and/or mobile inventory. The Advertiser object is the top level of the buy side of the Object Hierarchy. Setting up the advertiser defines the advertiser's identity as well as some of the buying terms. The advertiser also serves as a container for other objects including insertion orders, line items, creatives, and pixels that you can combine to begin buying digital inventory.

Creating the advertiser is the first step in the Basic Buy-side Setup Procedures required for purchasing inventory.

Explore and manage advertisers

The Advertisers screen is a management screen that shows you essential metrics about all your advertisers, provides quick access to each advertiser's details and child objects, and reporting options. To access the Advertisers screen, navigate to Advertisers >Advertisers from the left pane.

Search

You can use the search field at the top of the screen to find all advertisers whose names or IDs include a specific string of characters or numbers.

Filters

The Filters menu lets you filter for advertisers based on Advertiser Name, External Code and State.

• You can select Inactive or Active from the State menu.
• Click on Apply to save your filter for future purpose.

Columns

The following stats are shown for each advertiser. Note that the data always reflects the currently selected stats interval:

• ID: The unique identifier of advertiser.
• External Code: The user defined code for the advertiser (rather than the internal ID that Microsoft Advertising assigns automatically) used in reporting.
• Ins Orders: Number of insertion orders under the advertiser.
• Line Items: Number of line items under the advertiser.
• Rev Delivery (Last 7 days): Money the advertiser has paid or will pay your network for clicks or conversions for full 7 days previous to the current calendar day, i.e., excluding today. This is based on revenue settings at the line item level.
• Imps Delivery (Last 7 days): Number of impressions for all line items under the advertiser for full 7 days previous to the current calendar day, i.e., excluding today.
• Viewability Rate IAB (Last 7 days): The percentage of impressions that were viewable out of the total number of impressions measured for IAB viewability for full 7 days previous to the current calendar day, i.e., excluding today.
• Viewability Rate Custom (Last 7 days): The percentage of impressions that were viewable out of the total number of impressions measured for viewability for full 7 days previous to the current calendar day, i.e., excluding today.

Edit columns and sort

You can customize the columns that appear on the Advertisers screen. Use Edit columns and sorts to add, remove, or reorder columns in the grid.

Columns

Columns are grouped into the following categories:

Basic info

Performance

Related objects

Click on Apply to save your settings.

Sorts

You can sort the data displayed on the screen by selecting one or more fields. Use Edit columns and sorts, then select the Sorts tab to add, remove, or reorder sorts.

Sorts are applied in the order shown, from top to bottom.

Basic info

Performance

Managing advertisers - bulk action toolbar

• To activate or deactivate one or more advertisers, check the box for each advertiser you want to activate or deactivate and click Activate or Deactivate as required.
• To delete one or more advertisers, check the box next to each advertiser you want to delete and click Delete.
• To run a report on one or more advertisers, check the box for each advertiser you want to report on and click Run Report.

  Warning

  Deleting an advertiser deletes all of its child objects as well, including insertion orders, line items, campaigns, creatives, conversion pixels, and segments. The deletions are permanent and cannot be reverted. Although deleted objects continue to be available in reporting, you will no longer have visibility into their specific settings (revenue budget for line items, cost budget and targeting for campaigns, etc.).

Viewing advertiser details

To view advanced details about an advertiser, click on the advertiser you want to view. See View Advertiser Details for more information.

Download

You can download advertiser details by selecting the advertiser(s) and clicking on Download button.

Related topics

• View Advertiser Details
• Create an Advertiser