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Clarification regarding "Qualified" columns

JR 0 Reputation points
2026-04-07T09:09:16.9733333+00:00

Hi,

We are reviewing our integration with the Microsoft Advertising API, and have a question regarding the "Qualified" columns (such as AllConversionsQualified, ViewThroughConversionsQualified).

In the documentation, it is stated that the non-qualified versions of certain columns, like AllConversions, are deprecated as of 2022, and should return "0" in reports that include this column. However, we are not finding this to be accurate, as reports we generate for recent dates seem to contain metric values other than 0 for this column when it is included.

We would like to know if the documentation is simply incorrect here, or if we are misunderstanding something.

On a similar note, when reading about Qualified columns, it says that "not everyone has this feature yet", is this still the case? Is there any way for us to know programatically if a customer has access to specific Qualified columns or not?

Thanks in advance!

Microsoft Advertising API
Microsoft Advertising API

A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.


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