Confirming business identity to meet advertising transparency and compliance standards
Hello Andreas,
Thank you for using our Microsoft Advertising Learn Q&A Platform!
Thank you for outlining what you have been struggling with when attempting to verify your listing. Please respond to my private message for a thorough troubleshooting on our end. For the time being, I hope the provided response and resources below could also be of some assistance.
Bing uses many internal and external data sources to populate the information that appears in a Local Listing. Bing Places is one of the primary sources for this information; using Bing Places you can control and update your listing, within the established policies available at Data quality guidelines. Although Bing Places for Business is one of our preferred data feeds, other sources make take priority if their information is fresher, (e.g. Bing Places for Business data hasn't been updated for more than 6 months) or if there are multiple conflicts with the data we're getting from Bing Places. Many of the sources Bing pulls from are publicly visible at the bottom of the listing, in the 'Data from' section; other sources are internal and specific to Microsoft so they won't be disclosed publicly because it evolves over time. In some cases the data in Bing Places for Business might not be reflected in the published Local Listing because of policy concerns, or due to the formatting logic used by Bing when acquiring, standardizing and conflating data from multiple sources. Bing's algorithm keeps learning to improve the final listing quality, which may mean that at times details of the final listing might differ from what is expected. Each change in Bing Places for Business goes through a Publish Cycle, in order for the data to be validated and matched against the data we're receiving from other sources.
First, search for your business on Bing to see if it is already listed. If so, claim it, then edit the listing as needed. If a listing doesn't exist, create one. Follow these steps to create or modify a local or small business listing.
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- Sign in to Bing Places for Business.
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- Search Bing to see if there is already a listing for your business. You can claim and update an existing listing. If your business is moved to a new address, add it as a new business (with your new address) instead of claiming the old business.
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- When searching, select the country where your business is located, then the name and specific location, and click Search.
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- If there are multiple results, select the one that matches your address.
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- If your listing already exists, update the listing as needed.
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- If your listing is new, Create a new business.
If there are duplicate listings for your business, report the duplicates.
You can edit old listings by signing in to Bing Places for Business, selecting the listing you want to update, and choose Edit. If your business changed names or location, it's better not to update your existing listing. Local listings often pull information from outside data sources. If you change the name and address of your listing, but those outside sources remain linked, then Bing Places for Business will receive conflicting information that could create an inaccurate listing. update is an action of changing or modifying something, such as a business listing.', Instead, you can:
- Create a new listing in your account with the new name and address.
- Claim or update your old business listing with the Location Closed tag
To report a business as closed, follow these steps.
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- Sign in to Bing Places for Business.
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- Locate your business listing and mark as Closed.
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- The listing status will be updated once the next Publish Cycle is complete.
By verifying your listing, you protect it from unauthorized changes. When you request verification, we'll send you a PIN to help complete the process. You can receive a unique PIN via phone, mail, email, or text. Some options won't be available to all customers. If you request a phone verification, and you don't receive it within 15 minutes, click Resend PIN to get a new one. If you request a PIN by mail, postcards typically take 5-6 business days to arrive within the United States. For international locations, it may take longer. It's recommended to wait at least twelve days from when you requested verification before contacting support. If you request your PIN via email, be sure the email on your account is one you can access. You can change the email on the account in Basic details. If your PIN doesn't work, it's possible that your agency or another user started the verification process on your behalf using a different account. You must use that same account to enter the PIN. If you are using the right account, make sure you entered the six-digit PIN correctly. Otherwise, you can have a new PIN sent or you can contact support. For chain businesses managing multiple locations, use the new group feature to group all your chain's listings together, then use the bulk verify option to initiate the verification process. Once you fill in the required details, your request will be sent to our support team for review. It should take 5-7 business days to review and process your request. The support team will reach out to you if they have any follow-up questions.
For further details, please see the following help pages: Bing Places for Business
Our Bing Places support teams are happy to discuss your query in more detail. Please see our bingplaces.com/supportpage for details.
I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can begin the investigation on my end.
Kind regards,
Vahid | Microsoft Bing Places Support Specialist | Contact Us