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Ads posted by the dregs of advertisers

Jacqueline McKenna 0 Reputation points
2026-03-29T16:41:39.1233333+00:00

I would just like to comment on the quality of the ads. I understand why they are needed, and I will sit there while I watch the adobe, volvo, etc... ads 20 times in a row. But the little side ads that say things like " Alzheimers begins when you eat this breakfast food", or "Alzheimers starts when this word is said" goes beyond my tolerance. I feel these ads, and the alarmist ones like them, are below the standards to which Microsoft should hold itself. Please do better, thank you.

Microsoft Advertising | Ad delivery | Audience placements
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  1. Q&A Assist
    2026-03-29T16:41:54.9+00:00
    AI generated content. This question contains an answer created with AI from Q&A Assist. Learn more

    Ad quality on Microsoft inventory is governed by Microsoft Advertising creative standards and policy enforcement. If an ad is misleading, alarmist, or otherwise inappropriate for a site’s standards, it can and should be blocked at the inventory or network level.

    For inventory owners using Microsoft Monetize / Microsoft Advertising controls, there are rule-based Ad Quality tools that allow blocking specific creatives or categories that do not meet desired standards. These controls sit on top of Microsoft’s core Creative Standards and auditing program, which already disallow certain types of harmful or prohibited content (for example, creatives with prohibited content such as excessive gore, hate speech, or other policy violations are rejected during audit).

    If an ad like the Alzheimer’s “shock” creatives described appears on MSN or another Microsoft surface, the correct action is to report it so it can be reviewed and, if appropriate, blocked. On MSN specifically, the feedback tool is available via the button in the bottom-right corner of any MSN page or via the settings cog on the MSN homepage. When reporting, include:

    1. The page where the ad appears (homepage, article, gallery, or video).
    2. The landing-page URL the ad leads to.
    3. The brand or product advertised.
    4. A short description of the issue (for example, “alarmist medical claim about Alzheimer’s tied to breakfast food”).

    This information allows Microsoft’s editorial/product and advertising quality teams to identify the creative and apply the appropriate ad-quality rules or policy enforcement so similar ads do not appear again on that inventory.

    For Microsoft Edge users, interest-based ad targeting can also be adjusted or turned off in the browser and in Microsoft account ad settings, which may reduce exposure to certain types of targeted creatives, though it does not by itself remove policy-compliant ads.

    References:

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