Missing custom labels in Merchant Store fee (imported from Google Ads)

Hello Silke,

Thank you for using our Microsoft Advertising Learn Q&A Platform!

It sounds like you’re having some trouble with custom labels not appearing after importing your Google Merchant center to the Microsoft Ads Merchant Center, as well as not being able to see the list of products.

Here’s what you can do to address these issues:

For viewing custom labels, you can check it directly from your feed file or you can view it from the product section.

1.Go to your Microsoft merchant center store then click on Feeds

2.Click your feed file (Must not be the default catalog & You should be able to see the product offers)

3.Download the feed and check for the custom_label attribute.

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Custom label attribute from Google is being supported by Microsoft Advertising.

What Google feed file attributes can I use?

Follow the below instruction for viewing custom label on your shopping campaign

1.Click on the campaigns tab

2.Go to products,

3.Click on the columns from the right corner.

4.Add the custom label.

(Note: the custom label on the campaign will not appear if it's not uploaded from your feed file. It must be successfully published)

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me if you have anything else to discuss.

Kind regards, 

John | Microsoft Advertising Support Specialist | 800-518-5689